Don’t let your slabs, slices and steaks go naked. Magnify their magnificence with our king of rubs. Our American-made rubs are revitalized, with new flavors and customer formulas. Crafted by BBQ Pitmasters and Culinary Chefs. New packaging provides BBQ-sized servings with style and functionality. New stackable tins hold up to 54% more than previous containers. Dual purpose lid with shake and pour options for increased convenience.