16 ft. of straighter reach to get measurements on your own*. Extend tape life with the MAXSHIELD full blade Coating, the longest lasting blade coating ever applied to FATMAX Tape Measures. Added BladeArmor coating maximizes durability of the tape at the hook and extends tape life. Certified Ergonomic case design provides grip and comfort. Screw free belt clip removal to easily fit in tape pouch. Easy to read measurements with large font numbers.